What is Apple Good At?

Apple is good at changing desires into needs.

*After The Keynote*
“Aaah, iPhone 6, Still don’t need it though.”

*2 Weeks Later*
“Hemm… iPhone 6… Well, yeah, my iPhone 5 still powerful enough.”

*1.5 Months Later… at The Apple Store”
“Oooyeah, iPhone 6 seems legit… but I still have iPhone 5. Maybe later.”

*2 Months Later*
“Fuck, I need that shit! I have to buy the new iPhone 6! Really need it!”